Pinterest is increasing its popularity day by day and that’s why it’s a great source of traffic for thousands of bloggers and businesses.

As of now, Pinterest has 335+ million monthly users. Whether you have a blog or a business, Pinterest is a fantastic way for your website to get noticed by people. That is if you set up your Pinterest profile the right way of course.

The biggest mistake many Pinterest users do is that they sometimes underestimate the importance of a well-optimized profile. All the effort and work you do will simply go in vain if you don’t have one.

Basically, your Pinterest profile directly affects the number of people that will see your pins, meaning that the pins of a poorly optimized profile won’t even reach half of the people they could reach if they were backed up by a well-optimized profile.

No worries though, in this post I will cover how to fully optimize your Pinterest account the right way so that your profile, and thus the website linked to your Pinterest, can have its best potential reach.

Make sure you have a Business account

First off, if your purpose is to make money from your blog then a business account is a no brainer. That is because a Pinterest business account has many benefits over a personal one.

Some of the most important benefits include:

  • You have your own analytics page in which you can check how your pins and boards perform over a specific period of time. This is extremely useful if you want to build a strong Pinterest strategy for your blog.
  • The ability to advertise your pins (promoted pins) and the ability to enable buyable pins so that the user can buy something you are selling without ever having to leave Pinterest.
  • You can enable rich pins and as a result, increase your overall reach. Rich pins are pins that have extra information attached to them. This really improves the user’s experience and also speeds up the growth of your account.
  • The ability to verify your website and get a checkmark next to your profile name. This makes you look more professional and Pinterest users see you as a legitimate account.

If you already have a personal account and don’t want to make a new one, no worries. You can easily convert your existing account to a business account in a matter of seconds. You can check out the official Pinterest instructions on how to do that here.


There is not enough evidence that proves that having a SEO optimized username will actually increase your overall reach, but it could help if you use niche related keywords in there.

For instance, if you have an account about food, you could use the keyword “food” inside your username or any other related keywords that can show Pinterest that your account is about food.

If we look at the following picture, we can see that the profiles that appear on the top of the Pinterest results when I search for food include the word food inside their username.

pinterest username matters

Therefore, we can assume that including keywords related to your niche inside your username can actually help your account appear as high as possible in the search results.

You can change your Pinterest username simply by going in Settings in the right top-corner. Your username is under the “Edit your profile” tab.

edit pinterest username

Profile name

Your profile name is really important when it comes to telling Pinterest what your profile is about. My blog for example is about starting and growing a profitable blog.

Instead of just putting my name or my blog’s name in there, I also added some keywords related to my niche as you can see in the following picture.

pinterest profile name

I didn’t just put random keywords that came to my mind though. You have to find out the exact keywords/phrases people are searching for and then put them inside your profile name.

Pinterest makes it really easy for you to find those keywords. All you have to do is use the Pinterest search bar and its recommendations. In my case, I searched for keywords like:

  • start a blog
  • blogging

Then if you look at the search bar recommendations you can get great targeted keywords that you can use in order to optimize your profile name.

search bar recomendations

Profile description

Your profile description is also of utter importance. Pinterest lets you write a description of 160 characters and I would suggest taking full advantage of that by writing a detailed and informative description.

By doing so, Pinterest will understand a lot about your profile and will start showing it to the right places.

Once again, you will need to use the Pinterest search bar to find out related keywords for your niche and then use them in your profile description.

pinterest profile description

TIP: Make sure to include as many keywords as you possibly can in order to make Pinterest fully understand the purpose of your profile.

Board names and descriptions

As we dive deeper to Pinterest profile optimization, you will need to optimize your Pinterest boards.

This step is really important and it will define whether or not your pins will be seen by the right people and also play a big role on whether or not your pins will rank on Pinterest.

First, you need to name your boards with keywords that people are actually searching for when looking for pins related to your niche.

You’ll again need to use the Pinterest search bar in order to find great keywords that are related to the topic of your board.

For example, I named one of my boards “Blogging for beginners” because that is a keyword that people search for when looking for blogging tips.

board name and description

Then just follow the same procedure when writing your board description. Besides the Pinterest search bar, you can also use some extra keywords/phrases that Pinterest gives you on top of the pin results.

pinterest extra keywords

These are also words/phrases that people are searching for, therefore adding some of them in your description will give you an extra SEO advantage.   

Last but not least, don’t forget to set the category of the board. Having an empty board category can have a negative effect on the board and its pins.

So, don’t make this mistake. In my case, the categories that mostly fit my blogging niche are Education and Technology.

set board category

As Pinterest states, you must use your words wisely. A single board description can make all the difference when it comes to ranking your pins.

Your board names and descriptions need to be well optimized because they are the home of your pins. And as with everything, the foundation needs to be strong.

So, don’t rush when optimizing your boards as they will play a big role on your profile success.

If you want more information on the matter, you can check out Pinterest’s article on how to optimize your Pinterest boards.

Pin title and description

All the previous things I mentioned contribute heavily to the success of your pins. Therefore, if you have a well optimized profile name, profile description, and well optimized boards your pins will have a higher chance of succeeding and eventually ranking on Pinterest.

When looking at the space limits, a pin title can fit up to 100 characters and a pin description can fit up to 500 characters.

I recommend taking advantage of that space by writing a detailed, keyword-rich description that can help Pinterest understand what your board is really about.

You may think that adding many keywords without a natural sentence structure is better, but it can actually have a negative effect on your pins.

Pinterest algorithm is changing day by day and we never know when and if Pinterest decides to penalize accounts for keyword stuffing.

In that case, it’s better to be on the safe side and write your pin descriptions in a natural and meaningful way.

Here is a pin of mine as an example.

pinterest pin

You can see that I included lots of keywords that I found with the help of the Pinterest search bar in my title and description.

Moreover, it is good practice to include at least 3 hashtags in your description.

pin description

Hashtags can further improve your pin’s overall reach and that’s because Pinterest users search for hashtags too instead of just keywords.

By following this procedure, my pin will get seen by the right people, get lots of engagement (impressions, saves, clicks), and hopefully rank in the near future.

Extra tips

Featured boards

I would recommend you to use featured boards on your profile. It is a Pinterest feature that allows you to showcase up to 5 boards at the top of your account.

You can simply choose the most important boards you want people to see when checking your profile.

featured boards

To set or edit your featured boards, follow these steps:

  1. Click the down arrow in the top-right corner to open the menu.
  2. Click Settings.
  3. Scroll down to Featured Boards.
  4. Choose up to 5 of your public boards to feature.
  5. Click save when done.

Board covers

This is also completely optional as it won’t add on your profile optimization or anything like that.

However, you can make your profile look more professional by adding custom cover pictures to all or some of your boards.

As you can see in the following pictures, setting up your own custom board covers makes your profile look professional and clean.

board covers example

You can set a custom board cover by following these steps:

  1. Open the board you want to edit
  2. Click on the three dots icon to edit the board
  3. Under the “Board cover” section, click the plus (+) sign and add your desired image
  4. Click Done

Final thoughts

As I showed you, optimizing your Pinterest profile for better reach isn’t hard at all. You just need to understand how Pinterest works. Then everything else falls into place.

Most importantly, you should focus on the user’s search intent. If you know what the user is searching then you’ll know exactly what keywords to include in your profile.

Remember, optimizing your Pinterest profile with the right words is key. After all, Pinterest is a search engine.

You won’t get any traffic until you optimize everything correctly. Even if you have the best, most informative posts on the web, no one will find your pins without a strong optimized profile.

I guess that the most important advice I can give you is to use the exact keywords that people are searching for when optimizing your profile. If you do that right, you will see that your pins will have tons of engagement.

So, now that you know how to build a strong Pinterest profile that will generate lots of traffic to your blog, what are you waiting for? Go ahead and start optimizing!


  1. Ivan Majhen July 30, 2020 at 11:39 AM

    Very detailed and helpful post. I will definitely apply your tips on my Pinterest account. Thank you

    1. Jim July 30, 2020 at 12:42 PM

      Glad I could help. Thanks for reading!

  2. Natasha Mairs July 30, 2020 at 9:39 AM

    This is such a great tutorial on how to start with Pinterest if you are a blogger.

    1. Jim July 30, 2020 at 9:47 AM

      Thanks, Natasha. Glad you found it helpful.

  3. Kemi July 29, 2020 at 11:23 PM

    I literally just began overhauling my Pinterest 2 weeks ago and have grown by 8k views and lots of clicks! I still have to re-optimize old pins but making batch pins and have 2 or 3 pin templates to use will make pin making easier. Great tips!

    1. Jim July 30, 2020 at 6:28 AM

      Thanks, Kemi. Appreciate your feedback!

  4. Kiara Williams July 29, 2020 at 12:06 PM

    Thanks for the reminders of how to make sure my Pinterest is optimized to the best of my ability.

    1. Jim July 29, 2020 at 12:08 PM

      My pleasure. Thanks for reading!

  5. CA July 28, 2020 at 11:47 PM

    I’ll try to apply those that are new to me, on my own Pinterest Business Profile. Wish me luck!

    1. Jim July 29, 2020 at 7:10 AM

      Good luck and thanks for reading!

  6. Charlotte Petit Noble July 28, 2020 at 10:12 PM

    Thank you for those tips. So useful when you want to use Pinterest marketing for your blog or pretty much any products you want to promote.

    1. Jim July 29, 2020 at 7:08 AM

      You are welcome. Thanks for reading Charlotte!

  7. Kristine Nicole Alessandra July 28, 2020 at 8:43 PM

    Pinterest is a very powerful tool to get our name out there in the blogging world. I used to pay less attention to this platform but when I started using it more often, I noticed a marked increase in my blog visits and returning visitors!

    1. Jim July 29, 2020 at 7:09 AM

      Pinterest is very powerful indeed. Thanks for reading Kristine!

  8. Kat Hibbert July 28, 2020 at 8:08 PM

    These are such helpful tips. Will be sure to apply them to my own Pinterest profile.

    1. Jim July 28, 2020 at 8:21 PM

      Thanks Kat. I appreciate your feedback!

  9. Joan July 28, 2020 at 4:47 PM

    Great information and very useful. I am definitely going to change some things in my profile to be well-targeted. Thank you for this.

    1. Jim July 28, 2020 at 5:36 PM

      My pleasure. Glad I could help Joan!


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