You probably already know that building an email list is essential for your blog’s success. After all that work you did to design your opt-in forms, put them in the right places, and create your freebies, you finally managed to get your first subscribers.
Building an email list sure takes time and effort, but maintaining your audience is more important. If you want people to stay in your list you‘ll have to slowly gain their trust by sending them great emails.
There are many types of emails you should be sending to your audience if you want to make them feel that subscribing to you was well worth it.
Why you need different types of emails
Let’s start off this way. Sending your subscribers, a weekly newsletter over and over again is good but kind of boring. Your subscribers will stop being interested in your newsletter in no time even if it is really good and full of value.
An email marketing plan should cover a variety of things. For example, instead of just keeping your subscribers updated on your latest posts you should also have another marketing campaign for converting those subscribers into customers. One way of doing that would be by selling your own products.
Sending your subscribers multiple types of emails keeps them hooked and they will slowly but surely appreciate your content more and more as time passes.
Types of emails you should be sending your email list to boost engagement
1. The Welcome Email
That’s the email you send to someone who just subscribed to your email list. It may not seem as significant as the following types but it is a must on every website.
It is highly recommended to welcome each and every person who signs up to your email list with a welcome email.
Make sure your email is written in a way that will make the subscriber feel as if he received an email from a friend. In other words, don’t make it too formal.
My goal when creating a welcome email is to make it feel as personal as possible to the reader. No one would like a bunch of formal sentences that sound like they were written by a robot.
After the welcome message, you should also consider telling the reader what emails he should expect from you in the near future. It is good to reassure the reader that his subscription was not in vain and that he’ll be receiving valuable content really soon.
2. The Newsletter Email
This is the email that keeps the reader updated on your newest content. It is a quite common type of email that is used by many blogs and businesses.
Newsletters usually follow a fixed schedule. The most common schedule for a newsletter is once a week and sometimes even twice, depending on how frequently you publish new posts.
Furthermore, you should do some research on what time is best to send the newsletter email to your audience. And that’s because there are different optimal hours that you should be sending your newsletter for different niches.
In conclusion, sending newsletters is a good way of informing your audience about your newly published posts and also great for leading them into your website and thus generating extra traffic.
3. The Value Email
In order to keep your subscribers and build a strong relationship with them, you need to be providing real value. That’s the reason they subscribed to your list in the first place, right?
They want you to teach them how to be good in a specific category. They want you to solve their problems. They got in your list with the expectation to receive value from you.
The Value Email can be a blog post, a short text, or anything that will leave your audience feeling that they learned something useful. It doesn’t really matter what the format of the email is, as long as it educates the reader on a certain matter.
By providing value, you slowly but surely build up trust with your audience and as a result, you increase your engagement rates.
4. The Survey Email
You may be surprised but the majority of people like to take surveys. It’s not only enjoyable for them but it’s also a great way for you to collect feedback on various things.
Taking feedback from your audience is crucial for improving many aspects of your blog. Below are some great examples of what kind of surveys you can create for your audience.
- What content people would like to see more of
- What problems or issues they have with your blog
- What products or services they would like you to provide
It’s preferable to keep surveys short and to the point though. People will get bored if your surveys are too long and they will most likely skip them midway.
There is no doubt that knowing what your audience wants is key to better engagement and better conversions.
At the end of the day, surveys are a fantastic way for improvement. Your audience will feel that you actually care for their opinion and that your emails are not just a long boring monologue.
5. The Request Email
This type of email is exactly what the name implies. After providing value and educating your audience for a long time, it’s now your turn to ask them something in return.
This could be many things. For example, you could simply ask them to positively review a product of yours that has helped them in the past, or you could ask them to write a testimonial about it.
Don’t be hesitant when it comes to asking something from your audience. If you have actually helped your readers with great content, they will be more than happy to return the favor. Just try not to overdo it.
6. The Announcement Email
As we all know, blogging is a dynamic journey. Things can change quite often. That’s where the announcement email comes into play.
Whether you have a new feature on your blog, an upcoming event, or a big change coming up, it’s always a good idea to let your people know beforehand.
Inform your audience simply by sending a well-designed announcement email. They will surely appreciate the time you took to create and send this email to them and will also feel like a part of the team.
7. The Free Gift Email
We all like freebies. It’s a nice gesture that shows that you really care about helping your audience. Besides that, a free gift will keep the subscribers engaged and happy that they subscribed.
Usually, free gifts include downloadable content like a free eBook or a how-to guide, but you can send literally whatever is relative to your niche and you think is going to help your people.
Finally, sending free gifts to your audience can quite effectively improve your email open rates, so think twice if you haven’t yet considered adding this type of email to your marketing plan.
8. The Exclusive Content Email
The exclusive content email is an email that grants your audience access to exclusive content.
For example, you can give them access to an informative video playlist or deep insights related to your website’s niche.
This is a great way of making your subscribers feel special and also glad that they joined your list.
With all the above said, the exclusive content email can also increase the audience’s engagement and open rates of your email campaign.
9. The Inspiration Story Email
This type of email does a really good job of building a strong relationship with your fellow audience. It usually includes your personal journey and the hardships you went through before you reached success.
It encourages people not to give up and also have patience and work hard. It’s a simple and truthful reminder that everyone can accomplish whatever they want if they are willing to put in the effort.
10. The Mistakes I’ve Made Email
This is another useful type of email in which you explain to your audience the mistakes you have made in the past and how they can avoid them.
I often find these types of emails to be the most valuable to me because the knowledge that they provide can save you lots of time and headaches in the future.
11. The Offer Email
An offer email is an email that includes product discounts, coupons, and other special deals for your available products.
Sending offer emails is a great way to show your gratitude towards your subscribers for the support they have given you throughout time.
It is also a great way to promote a product that hasn’t been doing very well.
12. The New Product Email
It’s a great idea to inform your subscribers when you have a new product available, whether it is an eBook, a printable, or any other digital or physical product.
Designing a great irresistible product email not only helps your product be acknowledged by your audience, it can quite effectively help you bring in your first-ever sales.
As long as trust is already established, this type of email can definitely convert your visitors into customers and thus increase your monthly income.
13. The Reorder Email
The reorder email is a simple and effective way of increasing your monthly revenue from the products you sell. The way it works is quite simple.
After a visitor has successfully made a sale, you send them an email asking them if they want to buy more relative products to the ones they just bought.
It’s an email you shouldn’t ignore because it can effectively increase your sales and also retain your customers.
14. The Abandoned Cart Email
The abandoned cart email is also a great way to increase your sales. This email is being sent to every customer that has added a product to their shopping cart but hasn’t actually bought it for some time.
Just think that some of those customers might have just forgotten the items they have in their shopping carts. It happens.
By having an email campaign that sends this type of email to your customers you increase your sales in a simple and effective way.
15. The Restock Email
Nowadays, informing customers via email when a product goes back in stock is almost a must. The restock email does just that.
When a customer is interested in a product that is out of stock, he should have the option to be informed when it goes back in stock by signing up with his email in the appropriate opt-in form.
This is a guaranteed way to increase sales and keep your customers happy.
As you can see, there are many types of emails that you can send to your subscribers. The right combination of those can heavily contribute to a successful marketing plan.
If you have only one or two types of emails in your marketing plan you might want to reconsider. You definitely need effective emails if you want to succeed in email marketing.
What is your marketing plan like and how many types of emails do you have in your email marketing plan? Tell me in the comments below.